Archives for the month of: May, 2013

PRESS RELEASE: Tickr.com, the leading provider of real-time cloud-based business visualization, has launched Tickr Command Center, available starting today.

“With a powerful new feature set, Command Center enables clearer insights and better decisions, while maintaining our commitment to building products that are smart, simple, and well-designed,” said Tyler Peppel, Tickr Founder and CEO.

Command Center unifies business data from marketing, social media, and finance into one easy-to-use interface. Tickr customers include global leaders in consumer products, banking and finance, and telecommunications. “Our customers constantly surprise us with new ways to use Tickr, and their input was essential driver of this new release,” said Peppel.

“Our growth in 2013 is driven by growing demand for a single, integrated platform to present all kinds of business information,” said Tim Williams, VP Professional Services and Support at Tickr. “As managers look for a way to keep up with a rising tide of social, marketing, and financial data, Tickr offers them a powerful, intuitive application designed specifically to meet their needs.”

New Command Center features include:

Geotargeted Mapping

See events mapped geographically to assess global impact — marketing campaigns, sales, social media response can all be seen in a dynamic worldview and filtered to reflect targeted queries. Zoom in to target territories and compare events across geographies.

Impact by Channel

Compare impact of various initiatives by channel, at a glance, then shift marketing and communication resources to maximize impact and ROI. Gain insight into how resources are deployed as events happen in real-time. Events measured can be sales, social media mentions, and audience response to campaigns, polls, and contests.

Self-Service UI

Command Center brings a consumer-style UI to a sophisticated enterprise software platform, and made set-up and configuration incredibly simple. Adding a new topic takes less than a minute, with no training or technical skill required. This means you can respond immediately when there is a sudden need to track business topics and events as they occur in real-time.

Complex Queries

More and more business data sources are supporting queries that allow you to combine words and phrases using the words AND, OR, and NOT (otherwise known as Boolean operators) to limit, widen, or define the events and topics you are tracking. Command Center takes advantage of this capability, and enables query editing directly in the interface.

Command Center: Mastering the Data-Driven business

Business have always been data-driven, but today’s business has access to an unprecedented amount of digital data:

   -- key business metrics 

   -- social media activity on your brand and competitors 

   -- news, blog and comment mentions 

   -- sales activity 

   -- web traffic 

   -- sentiment about products, people and brands 

   -- digital advertising performance

This information exists in scattered and diverse locations: internal databases, cloud services, enterprise reporting systems, web metrics, social media platforms and CRM systems.

Getting even a partial picture of an area of the business requires logging in to multiple information sources, collecting the data, formatting it into a coherent presentation, and producing a report — which is usually outdated by the time it is produced. The process is labor-intensive, time-consuming, and must be repeated again for every reporting period.

Tickr brings it all your business information together into one, simple, easy to use interface. Command Center connects your social reporting and overall online presence with your business data, making it obvious how one affects the other. No other platform provides this simple, visual integration of wide-ranging data sources, resulting in a real-time holistic view of your brand and business.

http://online.wsj.com/article/PR-CO-20130528-908066.html

With 13 million views in one week on YouTube, kmart’s “Ship my Pants” catchphrase caught on fast.  It was a successful experiment in social listening, allowing the kmart marketing team to see wether or not they were on to something before moving to more traditional channels like print and television.

With a dedicated in-house, data-driven, social media team, they closely monitored reaction to the spot…You put things online, you get reaction, you get real-time feedback and data, and then you can make the decision on how big and bright you want to go with it.

Due to the campaigns success, kmart has plans to use similar tactics with their back-to-school campaign.  Read more: http://www.fastcocreate.com/1682826/how-kmart-used-social-listening-and-some-nerve-to-create-a-ship-my-pants-funny-viral-hitkmart

The Burson-Marsteller Global Social Media Check-Up examines the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest.

Fortune Global 100 companies were mentioned more than 10,000,000 times in one month with Twitter being the major conversation driver.  With more than 340 million tweets a day, 72 hours of video posted a minute, and 901 million Facebook users there is no denying that social media is becoming increasingly important to companies and consumers.

Gone are the days when companies could sort through and tally all of their media mentions each morning.

Read More: http://www.slideshare.net/BMGlobalNews/b-m-global-social-media-checkup-2012-deck-13341217

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Justin Sullivan/Getty Images

Justin Sullivan/Getty Images

With newly clarified rules from the SEC allowing companies to disclose financial information via social media, more and more companies are starting to take advantage of the opportunity to circulate materials through social.  However, some companies are more hesitant.

http://dealbook.nytimes.com/2013/04/25/businesses-take-a-wary-approach-to-disclosures-using-social-media/