Archives for the month of: August, 2013

If you “like” this article on a site like Facebook, somebody who reads it is more likely to approve of it, even if the reporting and writing are not all that great.

“Hype can work,” said one of the researchers, Sinan K. Aral, a professor of information technology and marketing at the Massachusetts Institute of Technology, “and feed on itself as well.”

If people tend to herd together on popular opinions, that could call into question the reliability of “wisdom of the crowd” ratings on Web sites like Yelp or Amazon and perhaps provide marketers with hints on how to bring positive attention to their products

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http://www.nytimes.com/2013/08/09/science/internet-study-finds-the-persuasive-power-of-like.html?hp&_r=0

Socialbots are tapping into an ever-expanding universe of social media. Last year, the number of Twitter accounts topped 500 million. Some researchers estimate that only 35 percent of the average Twitter user’s followers are real people. In fact, more than half of Internet traffic already comes from nonhuman sources like bots or other types of algorithms. Within two years, about 10 percent of the activity occurring on social online networks will be masquerading bots, according to technology researchers.

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