One of the perks of working in the social monitoring and social business worlds is that we run into all kinds of cool new apps and tools on a quasi-daily basis. Most of the time, we just file away that knowledge for future use, but today we figured we would share a few of the latest nuggets of social media tech you might have missed. In no particular order…
1. TweetBeat: Sentiment heat maps of the twitterverse.
SGI has been working on a project they call the Global Twitter Heartbeat. Basically, think heat maps that convert sentiment on Twitter around the globe in real time. Applications for this range from seeing where natural disasters and political disruptions are taking place to being able to (eventually) see how Twitter users react to a campaign or particular message by geographic area. Easier said than done, but… SGI seems to have done it, and they do make it look easy.
2. Cloud.li: Quick contextual word cloud searches for twitter.
Want to figure out what types of conversations people are having about your company or product on Twitter? Cloud.li lets you quickly enter search terms and creates an interactive word cloud for you in real time. Click on any of the terms, and the next word cloud layer takes over. Think of it as a daisy chain of purposeful word association. Uses: campaign monitoring, digital reputation management, lead generation, community development. Simple, free, fast and super easy to use. Not a bad way to be quietly alerted to shifts in conversations (topic and volume) regarding your brand or product.
3. Trendsmap: See what is trending on Twitter… everywhere. Or anywhere.
How you approach the geo piece is up to you. You can look at trends by country, city… or even globally, if you feel particularly ambitious. Breaking trends are tagged with a little red tab that says… wait for it… “Breaking.” Trending topics with a little more history come with a handy 7-day history graph and an activity window that lets you see who is saying what and where. (You can engage users directly from that window by hitting “reply.”) Trendsmap now also supports Youtube videos and Instagram as well, so you won’t be limited to Twitter chats. We keep finding new ways of using this tool, so we’re pretty sure you’ll like it too. It’s worth dedicating a screen to, especially if you are a reactive organization that monitors news and trends. Not a bad way to monitor the effectiveness and virality of a campaign.
4. Social Collider: Discover quantum cross-connections between conversations.
Okay, this one is a little off the beaten path, but we really like it because it’s so… well… different. In its team’s own words:
The Social Collider reveals cross-connections between conversations on Twitter. With the Internet’s promise of instant and absolute connectedness, two things appear to be curiously underrepresented: both temporal and lateral perspective of our data-trails. Yet, the amount of data we are constantly producing provides a whole world of contexts, many of which can reveal astonishing relationships if only looked at through time.
This is a pretty unique tool that helps you (if nothing else) expand your networks and locate otherwise invisible points of connection between you and either potential new communities to tap into, or more directly, net new lead generation where you least expected to find it. Probably not something you need to dedicate a full time screen to, but worth checking into if you are having a slow week or your community development trending is down.
5. TweepsKey: Visualizing and understanding your network.
Here’s how it works -
The X axis: The more tweets a follower has tweeted the more the tweep will be displayed to the right on the x-axis. The scale of the x-axis is logarithmic. When two “dots” (eg. followers) have similar values the graph will reposition the dot second dot as close to the first one in a random angle, on the next space available.
The Y axis: The more “friends” the follower has (“following”) the higher the tweep will be displayed on the y-axis (vertical). As with the x-axis the scale is logarithmic.
The Z axis: The size of the dots indicate the amount of followers for each follower. The bigger the dot is the more followers. Again on a logarithmic scale.
The color of the dots: Colors of the dots range from light-blue to green. The color is defined by the ratio followers/friends.
You can scroll over any of the dots and an interactive user profile appears. Slick and simple. Handy little visualization and community engagement tool. We wouldn’t necessarily dedicate a screen to this one, but it’s worth a look on a regular basis, so give it a shot.
6. Tori’s Eye: Not the most practical Twitter visualization tool, but pretty as all get-out.
Tweets about your topic or brand appear as origami birds flying across your screen. Scrolling over them stops them in mid-flight and unveils the tweet they carry. Definitely not a quantitative tool, but if your digital control center has an extra screen and you feel like bringing a little life into your setup for a few hours, this will liven-up the joint a little. Other uses: Good for triggering serendipitous engagement points with Twitter users. Kind of like spinning a wheel, but with a lot more style. Bonus: it’s kind of relaxing, having this run on a screen amid all those graphs, pie charts and boxes.
Okay, that’s it for today. We hope at least one or two of those will be helpful, especially when used along side… ahem… you know… Tickr.
If you’re only now discovering us, take our free version out for a spin. (It’s super easy.) If you’ve already done that, make sure that you follow us on Twitter and Facebook. (If not for our awesomely curated feed, to be among the first to hear about the new product we are launching very very very soon. It’s going to blow you away.)
The Tickr Team