15bits-online-review-articleInline“It’s pretty clear exactly who writes fake positive reviews on the Web: friends or relatives of the author or the shop or restaurant owner, or sometimes the author or shop owner himself. The goal of fake positive reviews is to increase sales, and the reviewers are the ones who benefit, or want their friends to benefit…But who writes fake negative reviews, denouncing stuff without any obvious reason?

Until now. A fascinating new academic study sheds light on the fake negative review, finding not only that the source is totally unexpected but also that the problem is much bigger than a few malicious operators.”

 http://bits.blogs.nytimes.com/2013/07/15/why-web-reviewers-make-up-bad-things/