Archives for posts with tag: intelligence

Tickr screenshot004

Over the last year, you told us what kinds of features you wanted us to add to Tickr and we listened. The result is Tickr Command Center, our most complete monitoring solution to date. It’s already being well received, but we want to shake things up a little. Instead of just inviting you to kick the tires in a standard beta-test, we want you to take Tickr Command Center around the track and drive it as hard as you want for a few weeks. What better way to do that that than to launch a little contest?

The rules are simple: You sign up, we grant you access to Command Center for a little while, and you submit a cool little case study or a summary of how you used it before March 15, 2013. Whoever comes up with the most original or interesting use of Command Center will win a year’s free access to Command Center.

The three categories of entries are:

    • For-profit
    • Non-profit
    • Journalism

Some examples:

For-profit:

- If you are a brand: How you integrated Command Center into your digital monitoring practice. How Command Center helped you improve customer service/tech support. How Command Center helped you generate more qualified leads. How Command Center helped you identify areas where your brand was receiving negative reviews, areas where your brand was receiving positive reviews, and how you solved the problem. How Command Center helped you with market research or business development. If you can throw in an ROI piece with real numbers, great. If you can’t, that’s okay too.

- If you are an agency: How Command Center helped you monitor a product launch or campaign. How Command Center helped you monitor reactions to an ad or event.

- If you are a PR firm: How Command Center helped you avoid or manage a potential PR crisis.

Non-profit: How Command Center helped you do research on a topic that is relevant to your cause/project. How Command Center helped you monitor conversations about key topics, then engage people directly about them. How Command Center helped you track and map the effectiveness of a campaign, message or hashtag across multiple channels.

Journalism: How Command Center helped you with research on a story or topic. How Command Center helped you monitor, track and map certain types of events or topics (natural disasters, elections, crime, acts of terrorism, political news, etc.).  How Command Center worked as a research tool AND and alert tool alongside Google, the AP wire, and whatever other tools and platforms you use.

You can copy those or come up with your own. It’s totally up to you. It doesn’t matter if you are a journalism student or a senior editor at a major publication, if your non-profit is a local after school program or a global charity, if your company is a small specialty retailer or a century-old brand. Agencies and PR firms of all sizes are welcome as well. The more the merrier, and the more diverse the entries the better. Let’s make this interesting.

Who can participate?

Anyone 18 or older (except where prohibited). See rules for details.

When does the contest start and end?

The contest opens January 22, 2013 at 9:00:00 a.m. US Eastern Standard Time (EST) and ends March 15, 2013 at 11:59:59 PM Pacific Standard Time (PST)..  How long and thorough you make your summary or case study is entirely up to you. Make videos, take pictures, create presentations, or just fill in the blanks in the form we’ll send you. You’re totally in charge of this thing.

What can I win?

Winners will enjoy one full year’s free use of Tickr Command Centerserious bragging rights, and maybe a few extra goodies. (More on that later.)

How does this contest work?

The short version:

  1. Sign up.
  2. Receive free access to Tickr’s brand new Command Center monitoring suite. (We’ll also send you the rules, some tips, and a registration form.)
  3. Use Command Center.
  4. Submit a summary or case study before March 16, 2013.

Go here and sign up. It only takes a few seconds.

You can also address questions to us via our Facebook account or our Twitter account, and if you have no idea what Tickr or Command Center are, you might want to watch this quick one-minute demo.

We can’t wait to see how you will use Command Center to make your world work better!

Feel free to share this with all your friends.

Cheers,

The Tickr Team

 Tickrnew001

Tickrnew001

At long last, we can finally unveil our new baby: Command Center. We’re super excited to finally be able to share this with you.

What can you expect? More power, more data and more screens, for starters. More search and monitoring customization too. Command Center basically takes Tickr and gives it… well, superpowers.

You know what though? We’ll get down into details of how to use it next week (we’ll also be launching a contest that will let you use Command Center to help you tell your story to the world). Right now, check out our revamped website and this quick one-minute demo of Command center‘s key features, how it works, and what it can do for you. (Click here or on the image below.)

Tickrnew004

See? Digital monitoring and social business intelligence just got 100x simpler, slicker, and more powerful. (You’re welcome.)

Cheers,

The Tickr team

Also feel free to join our growing digital community on Facebook and on Twitter and tell us what you think. (We won’t spam you. We promise.)

 One of the perks of working in the social monitoring and social business worlds is that we run into all kinds of cool new apps and tools on a quasi-daily basis. Most of the time, we just file away that knowledge for future use, but today we figured we would share a few of the latest nuggets of social media tech you might have missed. In no particular order…

1. TweetBeat: Sentiment heat maps of the twitterverse. 

SGI has been working on a project they call the Global Twitter Heartbeat. Basically, think heat maps that convert sentiment on Twitter around the globe in real time. Applications for this range from seeing where natural disasters and political disruptions are taking place to being able to (eventually) see how Twitter users react to a campaign or particular message by geographic area. Easier said than done, but… SGI seems to have done it, and they do make it look easy.

Check them out here and sign up for their webinar/demo. There’s a video too.

2. Cloud.li: Quick contextual word cloud searches for twitter.

Want to figure out what types of conversations people are having about your company or product on Twitter? Cloud.li lets you quickly enter search terms and creates an interactive word cloud for you in real time. Click on any of the terms, and the next word cloud layer takes over. Think of it as a daisy chain of purposeful word association. Uses: campaign monitoring, digital reputation management, lead generation, community development. Simple, free, fast and super easy to use. Not a bad way to be quietly alerted to shifts in conversations (topic and volume) regarding your brand or product.

Check it out here.

 3. Trendsmap: See what is trending on Twitter… everywhere. Or anywhere.

How you approach the geo piece is up to you. You can look at trends by country, city… or even globally, if you feel particularly ambitious. Breaking trends are tagged with a little red tab that says… wait for it… “Breaking.” Trending topics with a little more history come with a handy 7-day history graph and an activity window that lets you see who is saying what and where. (You can engage users directly from that window by hitting “reply.”) Trendsmap now also supports Youtube videos and Instagram as well, so you won’t be limited to Twitter chats. We keep finding new ways of using this tool, so we’re pretty sure you’ll like it too. It’s worth dedicating a screen to, especially if you are a reactive organization that monitors news and trends. Not a bad way to monitor the effectiveness and virality of a campaign.

Check it out here.

 4. Social Collider: Discover quantum cross-connections between conversations.

Okay, this one is a little off the beaten path, but we really like it because it’s so… well… different. In its team’s own words:

The Social Collider reveals cross-connections between conversations on Twitter. With the Internet’s promise of instant and absolute connectedness, two things appear to be curiously underrepresented: both temporal and lateral perspective of our data-trails. Yet, the amount of data we are constantly producing provides a whole world of contexts, many of which can reveal astonishing relationships if only looked at through time.

 This is a pretty unique tool that helps you (if nothing else) expand your networks and locate otherwise invisible points of connection between you and either potential new communities to tap into, or more directly, net new lead generation where you least expected to find it. Probably not something you need to dedicate a full time screen to, but worth checking into if you are having a slow week or your community development trending is down.

Check it out here.

5. TweepsKey: Visualizing and understanding your network.

Here’s how it works -

The X axis: The more tweets a follower has tweeted the more the tweep will be displayed to the right on the x-axis. The scale of the x-axis is logarithmic. When two “dots” (eg. followers) have similar values the graph will reposition the dot second dot as close to the first one in a random angle, on the next space available.

The Y axis: The more “friends” the follower has (“following”) the higher the tweep will be displayed on the y-axis (vertical). As with the x-axis the scale is logarithmic.

The Z axis: The size of the dots indicate the amount of followers for each follower. The bigger the dot is the more followers. Again on a logarithmic scale.

The color of the dots: Colors of the dots range from light-blue to green. The color is defined by the ratio followers/friends.

You can scroll over any of the dots and an interactive user profile appears. Slick and simple. Handy little visualization and community engagement tool. We wouldn’t necessarily dedicate a screen to this one, but it’s worth a look on a regular basis, so give it a shot.

Check them out here.

6. Tori’s Eye: Not the most practical Twitter visualization tool, but pretty as all get-out.

Tweets about your topic or brand appear as origami birds flying across your screen. Scrolling over them stops them in mid-flight and unveils the tweet they carry. Definitely not a quantitative tool, but if your digital control center has an extra screen and you feel like bringing a little life into your setup for a few hours, this will liven-up the joint a little. Other uses: Good for triggering serendipitous engagement points with Twitter users. Kind of like spinning a wheel, but with a lot more style. Bonus: it’s kind of relaxing, having this run on a screen amid all those graphs, pie charts and boxes.

Check it out here.

Okay, that’s it for today. We hope at least one or two of those will be helpful, especially when used along side… ahem… you know… Tickr.

If you’re only now discovering us, take our free version out for a spin. (It’s super easy.) If you’ve already done that, make sure that you follow us on Twitter and Facebook. (If not for our awesomely curated feed, to be among the first to hear about the new product we are launching very very very soon. It’s going to blow you away.)

Cheers,

The Tickr Team

We’ve already talked about the many commercial uses for digital monitoring tools, how they are becoming increasingly valuable to public relations firms, marketing groups, customer service departments, product and brand management teams, CEOs, even investors. And we’ve only scratched the surface there, you we will have plenty of opportunities to dive a little deeper into those areas on this blog. The basic premise of every one of these discussions is that digital channels are simply sources of information. The more connected people are via these channels, and the more people publish information on these channels, the more we know what is going on in the world.

By “information,” we don’t mean people publishing photos of their sandwiches or their new shoes on Instagram. We aren’t talking about the infectious posting of political memes on Facebook, or pictures of super cars and outfit ideas on Pinterest, or sharing their current TV programming choice on GetGlue. All of those categories of publishing are great, they come in scales of value which we could discuss until we’re blue in the face, but what we mean by “information” is stuff that will become news within an hour, once news networks have looked into it and confirmed it.

One of the many game-changing aspects of digital media, especially social media, is that it has changed the way we find out about things. Being plugged into the digital hive puts us within earshot of a global grapevine. The result is that we can learn about events taking place in the world in real time, and in many cases faster than news networks themselves. If a 7.2 earthquake shakes a city in Turkey, we’ll know about it long before CNN reports it. If a SEAL team raids a terrorist compound close enough to a neighborhood in Pakistan, someone will tweet about hearing helicopters and explosions before the story ever breaks on TV. If a tornado touches down five miles from where a Texas resident lives, chances are that they will find out about it on Twitter before the emergency sirens ever go off. Whether you are a brand manager monitoring digital channels for signs of an impending PR crisis or a citizen monitoring digital channels for the latest piece of relevant news, having the power to control how and when information comes to you is becoming an expectation, a commodity, even. We all want and need fast, real-time notifications and information relating to pretty much anything that matters to us, professional and otherwise.

To get an idea of how social media – and Twitter in particular – have changed the information landscape in the last few years, let’s look at before and after snapshots of information velocity in regards to news creation and circulation:

 When we developed Tickr, our idea was to provide decision-makers and brand managers a tool that simplified monitoring and filled very specific functionality gaps in the monitoring solutions market. Whether an organization was still thinking about digital monitoring in terms of having a social media manager working with a couple of screens in a cubicle somewhere, or developing a state of the art dedicated mission control center with 10-15 giant screens and rows of workstations, we wanted Tickr to be the overwatch app, the one eyes fell on first. The one that would, in the blink of an eye, give you the most complete snapshot of what was going on in your world, good, bad and otherwise. We made it clear, we made it simple, we made it portable. What we hadn’t expected though is that people would start using Tickr for a lot of other types of monitoring, and not just to do brand management and business intelligence work.

We’ve seen everything from Amber Alert and Hurricane Alert Tickr pages to Zombie Apocalypse watch pages pop up in the last few months. We have also seen an increase in pages focused on keywords like terrorism, scandal, election, explosion, storm, even the word “breaking,” which is pretty clever. Someone shared an Iran Crisis Tickr page with us this week, even though there is no Iran crisis yet (and hopefully won’t be). When we asked the creator of that page why he built it, he told us that a lot of the Tickr pages he saves into his library are what he calls “what if” pages. He’s an online reputation management professional (which is to say he works in corporate crisis management), so that kind of forward thinking goes with the territory. He explained that he is also a news junkie, so his digital monitoring savvy bleeds into that part of his life as well.  Put Google alerts and Tickr side by side, and you have yourself a simple but very effective early warning system for just about anything you want. PR crisis, natural catastrophe, even missiles heading towards your house. And here, we come to the catalyst for this post: how Israel’s live-blogging of their missile strikes on Gaza might be a bit of a game-changer when it comes to the role social and digital media now plays in warfare, and how that affects both the role and importance of digital monitoring in 2013 and beyond.

This from All Things D‘s Mike Isaac:

The Israeli Defense Force, the official military arm of the state of Israel, has launched a full-scale combat campaign against Hamas, the Islamist party that governs the Gaza Strip area of the Middle East. But instead of holding an official press conference, as is protocol for events as major as these, the IDF took a different tack. It announced its campaign via Twitter.

[...]

It’s a fascinating case study into the realm of social media, and the ever-evolving role of the social channels in the political arena. Recently, Web-savvy political organizations wielded Facebook and Twitter as major strategic tools in the U.S. general-election campaigns. And during the Arab Spring uprisings in Egypt and Tunisia in 2010, Twitter was methodically used to facilitate and organize demonstrations of civil resistance, ultimately playing a part in the toppling of multiple despotic regimes in the Arab region.

It seems, however, that the IDF is using social in a different way entirely. It is a veritable “Shock and Awe” online assault, with Israel live-relaying updates on the combat situation. Among the tweets are updates on the successful interception of enemy fire against Israeli troops, citations of Hamas-backed violence against Israel and briefs on sites inside the Gaza Strip which Israeli forces have attacked. Perhaps the most jarring of the IDF tweets came stapled to a single photo of a top Hamas leader; The IDF broadcasted the confirmed assassination of Ahmed Jabari (seen above), complete with Jabari’s headshot and a list of his alleged offenses.

If you are old enough to remember CNN’s live coverage from the first Gulf War in 1991, then you are old enough to remember that the world of news changed that day forever. In one night, CNN changed the news game forever. A decade from now, when we look back on this week’s live-blogging of Israel’s strikes on Gaza, we might think of it in a similar way. Whether it becomes a lesson about the wonders of real-time information or dangers of real-time digital propaganda remains to be seen, but the world is a little different today because of how the IDF used social platforms this week.

The lesson here is that media is evolving, and with it the velocity of information sharing. A hundred years ago, information came in the form of a newspaper or a magazine. Media was print. It took time. There were delays. Even with the telegraph and the development of the telephone, news traveled slowly. Seventy years ago, radio started to edge out newspapers in terms of the velocity of news. Then came television news, then 24-hour news channels, and the internet, then social, then mobile. Today, our portable devices ping us whenever we get an email or a text or a tweet or a breaking news item we care about. It doesn’t matter where we are or what we’re doing. If we want to, we can be notified of any kind of development anywhere in the world on our phone or tablet. All we need is the right technology and a little foresight to set up our very own customized alert protocols. To put this evolution in perspective, take a look at the next timeline/graph (see below).

In 2010 66% of media consumption was digital. By 2020, that number will jump up to 80%. Look at the acceleration in media consumption in the last hundred years. Look at the shifts in channels and technologies.

If you know what you’re doing, and you want to keep a competitive edge, however you were collecting information, data and intelligence a year ago won’t be the way you will be collecting it a year from now.

But with all of this, a word of caution, again from Mike Isaac:

 The IDF’s updates are coming fast and furious, but the information isn’t necessarily being verified in real time. It is possible that the IDF could be spreading misinformation strategically.

 There is a difference between a vetted journalism entity like CNN, the Associated Press or the BBC covering a news event in real time, and a non-neutral entity publishing its own information in real time.

This may be a good time to remind everyone that there is a very big difference between monitoring and analysis. Monitoring alone isn’t enough. Whether you are focusing on a PR crisis for a brand or following a developing news story, be aware that as social media becomes increasingly integrated into corporate, special interest and government communications programs, propaganda and misinformation will invariably become more prevalent there. So far, most efforts to publish disingenuous information in black hat campaigns on social platforms have been foiled. Fake bloggers posting fake updates are increasingly easy to spot. But through trial and error, social misinformation campaigns will become more sophisticated, and there isn’t a tool out there that can automate the process of determining real from fake information. You will still need to vet your sources, confirm statements, do your research. Organizations and individuals with the right tools for the job and the right best practices in place will have an advantage over everyone else, but it takes forethought, it takes diligence, and it takes a thorough understanding of what tools are needed for the job.

If an hour is an eternity in the digital age, even two minutes could make an enormous difference in the life of your organization or in your own. That’s the new reality of the digital age we live in. The advantage increasingly goes to those of us – corporate and not – with the fastest and most reliable monitoring and analysis practices.

Food for thought.

 Follow our feeds on Facebook and Twitter for a lot more updates and information about social business, digital media, monitoring and market intelligence. (We promise we won’t spam you.)

And if you haven’t yet, start building Tickr pages right now. It’s simple and quick, and you can take them with you everywhere you go.

We recently touched on the topic of purpose vs. shiny object syndrome, so let’s dive a little deeper into that today by looking into data and insights. This will eventually evolve into a practical discussion about the difference between monitoring, measurement and analysis, so think of this as a small part of a bigger whole.

Let’s start at the beginning. The point of collecting data in the first place is twofold:

1. Funnel certain types of information to the right people and departments in real time (customers requiring immediate assistance, sales leads, the first phase of a potential PR crisis, etc.) and trigger a response.

2.  Derive insights from data obtained from consumers.

We can talk about the response piece of this discussion in an upcoming post. For now, let’s focus on the insights part of it.

Simply put, the building blocks of insights are data, and insights are the building blocks of business decisions. The core equation you want to hitch your strategy wagon to is this: good data + good insights = good decisions.

Easier said than done, sure, but you have to start somewhere. (Ideally, the people in your organization tasked with translating data into insights and strategy are both competent and intellectually agile. For the sake of this discussion, let’s assume that they are.) As a CTO (chief technology officer) or CIO (Chief intelligence/information officer), your job in building a digital control center, no matter who ends up owning, running, and sharing it, is to equip the insights folks with the best data collection, management and communication ecosystem possible.

Aside from the response functions we mentioned earlier (tech support, customer service, community management, sales and PR), the driving force behind the design of that ecosystem must be to provide analysts and decision-makers with everything they need to quickly derive the clearest and most inspired insights from what would otherwise be endless oceans of data. A short list of the process you should focus on in choosing your monitoring and management software and designing your display structure would look like this:

Acquire Data (what channels & sources)

Filter Data (separate signal from noise)

Translate Data (format and clarify data)

You could collect data all day long, amass mountains of it, and still not have what you need to derive useful insights or draw helpful conclusions about the effectiveness of an activity (or of your overall business performance). So you have to know what data you want to collect and why, then figure out where and how to collect it. For all the bells, whistles and amazing displays one might expect to find in a digital control center, the primary purpose of that array of screens and keyboards is to properly acquire, funnel and manage data for customer-facing employees and decision-makers.

The selection of each monitoring tool assigned to this piece of your digital practice must be driven by an understanding of what kind of data are most valuable to each key function and why, where they can be collected, how quickly and how reliably. The tools you select must give you the ability to organize, manage and present that data in ways that make that data actionable. Simple, right? In theory. In practice, it takes a good deal of planning, testing and analysis to get this right. It isn’t hard, but it takes work. So don’t rush into investing into cookie-cutter digital control center solutions. Make sure that you build the right ecosystem for you. Make each screen count. Build best practices and functional workflows around your control center.  It might seem like a little more work than you expected to do on the front end, but it will be well worth it in a few months when your data and insights ecosystem is humming along like a well-oiled machine.

*          *          *

As always, we welcome your comments here, on Facebook and on Twitter. And if you haven’t tried Tickr alongside your other digital/social monitoring solutions, you’re about twenty seconds away from a test drive. Just click here.