The God View: Agency Analytics Cloud
PR agencies need a common data platform that enables them to see all media metrics and content for multiple client brands in one unified view, across all media channels, in real-time.
Once upon a time, PR coverage could be measured in terms of “inches of ink.” But over the past two decades, the media universe has expanded from traditional news coverage to include a plethora of online sources -- social media, blogs, comments, reviews, and more. In order to stay abreast of what’s happening in the vast media universe, PR agencies are faced with the formidable task of tracking content for multiple client brands across a variety of industries, following a host of metrics:
Given the enormous volume and relentless pace of today’s media landscape, most agencies subscribe to a host of tracking and monitoring services, then port that information into their own legacy data environments. Clients bring their own legacy data environments into the mix, too, and they aren’t usually eager to change their systems to make things more convenient for their agency partners. Unfortunately, that creates a situation in which critical information is siloed into various applications, meaning that there is no way to see everything in one central place.
If PR firms want to keep pace with the overwhelming amount of media content coming online every day, they need a common data platform that allows them to see all media –– in one place, along with relevant metrics to help visualize what’s happening at any given moment.
Tickr’s Agency Analytics Cloud unifies the data environment with a common platform for metrics, content and agency-client communication. The platform integrates data from all media metrics, content and reports across multiple cloud environments into one common data platform. This produces a visualization of what’s happening across all media channels for multiple client brands, in one unified interface. We call it “The God View.”
The Tickr platform empowers the agency workflow by enabling management to integrate, visualize and perform analysis on cross-channel and cross-client datasets. Using Tickr, agency management can pull down a menu and see everything that’s currently available to all of their active clients – metrics, settings, favorites pages, and more – within a central admin console. It offers a common data platform with a tiered level of permission that provides different rights and privileges to the viewer, complete with privacy settings and security features to keep sensitive data safe.
Tickr’s Agency Analytics Cloud provides a seamless experience by making simultaneous use of multiple cloud services to create a holistic cross-client view. Having one unified view of all activity across the entire client base provides better real-time media intelligence, enabling agency management to focus on results and insight, and to spot trends and establish best practices across all account teams. Agency Cloud provides a master data archive in which all information is presented in a similar way. This enables performance analysis and machine learning for a single client, across all clients, or for an entire industry. Agency Cloud is compatible with any cloud API. PR agencies have the option of using Tickr’s existing data integrations or bringing in their own client-specific data sources.
With Tickr, we can monitor data for every client across all channels including Paid, Earned, Shared, and Owned (PESO) in one place,” said Alex Helgeson, Digital Product Supervisor, Spectrum.
The “God View” by Tickr’s Agency AnalyticsCloud: Open, future-proof, built to integrate. Are you ready to see all of your media content and metrics, across all clients, in one unified view? Contact Tickr for a demo today https://www.tickr.com/contact/.