Combining Powerful Social Insights With Key Enterprise Metrics Gives Marketers an Unmatched Perspective on the Performance of Their Brand and Business
TORONTO, ON–(Marketwired – March 27, 2014) - Sysomos, a Marketwired company and leader in social analytics and intelligence, today announced an agreement with Tickr to become one of the company’s preferred social intelligence partners. As businesses turn to social data intelligence to see the big picture of how their company is perceived and the effectiveness of brand marketing campaigns, this new partnership delivers social intelligence data displayed in a highly visual and customizable user interface, offering an unparalleled experience for viewing and assessing engagement and results across a brand’s digital ecosystem.
“As a powerful bridge between social data and enterprise metrics, Tickr is an ideal partner for us,” said Jim Delaney, CEO of Marketwired. “Tickr is an extension of Sysomos’ data capabilities, with a customizable user interface that allows us to offer customers rich information in a compelling visual format that businesses and marketers can quickly digest.”
The new partnership with Tickr enriches Sysomos’ social analytics platform by connecting disparate enterprise data sources – such as sales and web metrics, as well as online and broadcast media – to give marketers and managers an unmatched real-time view of their brand and business. As businesses require access to deeper and richer social intelligence, the marriage of Tickr’s real-time integration and visualization of data combined with Sysomos’ monitoring and analytics tools creates a powerful platform that is comprehensive, flexible and extensible.
“We want to partner with a leader in the social data provider industry, and Sysomos is that leader,” said Tyler Peppel, CEO and founder, Tickr. “Sysomos is a powerful social platform that enables brands to build towards the next generation of social business intelligence. We’re excited to partner with Sysomos because we recognize that by working together we can visualize the enterprise like no one else can.”
The addition of Tickr as a preferred social intelligence partner further exemplifies Sysomos’ commitment to delivering a powerful and robust platform that provides marketers with solutions, insights and real-time awareness for their brands and products.
To learn more about Sysomos and its products, please visit: www.PoweredBySysomos.com.
Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources through the use of contextual text analytics and data mining technology.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
Based in San Francisco, Tickr is the premier provider of real-time business data solutions, empowering organizations with insight into how their brand, products and services are being perceived and discussed across the web, side-by-side with key performance metrics on advertising marketing, sales and operations. Tickr unifies internal enterprise sources and external data — from social networks like Facebook, Twitter and Pinterest, to business-critical applications like Salesforce.com, Oracle and more.
To learn more about Tickr and its products, please visit: www.tickr.com.