Tickr’s COVID-19 Brand Risk Monitor

Communications Agencies are Currently Facing an Unprecedented Challenge

Communications professionals are finding themselves in the challenging and often awkward position of having to market their client brands against the backdrop of the global Coronavirus Pandemic.  Some have found sincere ways to mix brand messages with compassion for the audience. Others have fallen into the trap of pure opportunism, putting out sales communication that come across as tone-deaf or downright cringeworthy.

But for better or for worse, multiple verticals are being swept into an intense, high-velocity conversation about COVID-19.  The media dialogue is having significant impact on brands in travel/hospitality, fast moving consumer goods, media, finance, retail, pharma, technology, and more.  Communications have never been more important, and never been sensitive. Impressions formed during the heat of the crisis could impact brands in the moment, for months ahead, and possibly for years to come.

Tickr’s COVID-19 Brand Risk Monitor is a crisis communications management solution, tailored to the needs of agencies.  The Tickr solution tracks media coverage and social conversations for multiple client brands in real time through one unified interface.  It enables agencies to track brands, people, peers and competitors, products, categories and keyword terms on a global level, across multiple industries. It also provides streamlined agency-client reporting, with intuitive and customizable dashboards that always show the most recent, up-to-date data and information.  The account team doesn’t need to log on to 20 different platforms in order to access relevant data, and the information can be presented immediately in a client-ready format, without requiring any additional steps.  This creates a more efficient workflow and enables agency resources to be focused on generating high-value insights, strategy and action.

The Tickr COVID-19 Brand Risk Monitor enables agencies to service multiple clients through one license by pulling data from multiple internal and external sources into one interface.  The solution can be used internally, or offered as a value-added service to clients. Screens can be branded for the agency/consultancy, the client, or Tickr. In terms of configuration, the agency provides the names of client brands and other keywords/topics to Tickr, and the solution will be ready to use in approximately one week.  Pricing is dependent upon the number of topics/clients and data sources, but includes unlimited logins, users, and client reports. Monthly and hourly support packages are available, dependent upon requirements.

Let’s face it:  We are living in the midst of Volatility, Uncertainty, Complexity and Ambiguity.  Tickr’s COVID-19 Brand Risk Monitor helps agency communications team to manage some of the unpredictability by helping them to keep their finger on the pulse of the conversation at all times.

Want to learn more?  Contact Tickr for a demo today.