Tickr’s New UX Updates, Designed to Serve the Changing Needs of Agencies and Brands
The global COVID-19 crisis continues to impact us daily from all angles – health, economics, logistics, politics, education, relationships, and more. For people working in all industries and sectors, it is creating a huge amount of fear and anxiety. For media professionals, the pandemic has exacerbated a media climate that was already characterized by a great deal of volatility, uncertainty, complexity, and ambiguity. Right now, brands are looking for ways to track what’s happening in real-time, in order to make the right decisions to preserve customer relationships and enable their employees to return to productivity.
Against this backdrop, Tickr, Inc. has updated its platform with new features that will enable you to better serve the changing needs of your clients. We have been hard at work updating the user experience to provide powerful features that enhance the way your data analysts and power users interact with their clients. Our goal is to provide new ways for you to be notified about what you believe is important, then slice and dice the data to find true insights. These features will allow you to build trust and gain insights into the media profiles of your clients.
Alerts
Don’t allow the opportunity of a moment pass you by. With Alerts, you can create a notification based on news and social topics to track your brand health in any way you choose.
Be notified immediately when your brand is mentioned alongside other strategic initiatives, clients, and topics
Be alert to predefined risks and benchmark against previously outcomes
Custom define the thresholds for action based on numbers that matter to you
Tags
Drill down into the stories that matter most to find true insights. With Tags, you can create new subtopics to slice and dice stories based on an unlimited number of facets without increasing your costs.
Fine-tune your searches by creating Tags that allow you to segment your stories and news based on specific facets
Do not pay for more data to drill down with Tags
Tags can be updated as often as your data sources
Topic Groups
Combine your news and social topics with Topic Groups to create unique sets of referenceable data. This allows users to differentiate how topics are understood and reported on across the organization.
Combine or separate any set of topics to create new sets of data for in depth investigation
Metrics are updated in real-time, providing instant access to results
When used in combination with Tags, you will be able to find stories in all your client’s topics
