PRESS RELEASE: Tickr.com, the leading provider of real-time cloud-based business visualization, has launched Tickr Command Center, available starting today.

“With a powerful new feature set, Command Center enables clearer insights and better decisions, while maintaining our commitment to building products that are smart, simple, and well-designed,” said Tyler Peppel, Tickr Founder and CEO.

Command Center unifies business data from marketing, social media, and finance into one easy-to-use interface. Tickr customers include global leaders in consumer products, banking and finance, and telecommunications. “Our customers constantly surprise us with new ways to use Tickr, and their input was essential driver of this new release,” said Peppel.

“Our growth in 2013 is driven by growing demand for a single, integrated platform to present all kinds of business information,” said Tim Williams, VP Professional Services and Support at Tickr. “As managers look for a way to keep up with a rising tide of social, marketing, and financial data, Tickr offers them a powerful, intuitive application designed specifically to meet their needs.”

New Command Center features include:

Geotargeted Mapping

See events mapped geographically to assess global impact — marketing campaigns, sales, social media response can all be seen in a dynamic worldview and filtered to reflect targeted queries. Zoom in to target territories and compare events across geographies.

Impact by Channel

Compare impact of various initiatives by channel, at a glance, then shift marketing and communication resources to maximize impact and ROI. Gain insight into how resources are deployed as events happen in real-time. Events measured can be sales, social media mentions, and audience response to campaigns, polls, and contests.

Self-Service UI

Command Center brings a consumer-style UI to a sophisticated enterprise software platform, and made set-up and configuration incredibly simple. Adding a new topic takes less than a minute, with no training or technical skill required. This means you can respond immediately when there is a sudden need to track business topics and events as they occur in real-time.

Complex Queries

More and more business data sources are supporting queries that allow you to combine words and phrases using the words AND, OR, and NOT (otherwise known as Boolean operators) to limit, widen, or define the events and topics you are tracking. Command Center takes advantage of this capability, and enables query editing directly in the interface.

Command Center: Mastering the Data-Driven business

Business have always been data-driven, but today’s business has access to an unprecedented amount of digital data:

   -- key business metrics 

   -- social media activity on your brand and competitors 

   -- news, blog and comment mentions 

   -- sales activity 

   -- web traffic 

   -- sentiment about products, people and brands 

   -- digital advertising performance

This information exists in scattered and diverse locations: internal databases, cloud services, enterprise reporting systems, web metrics, social media platforms and CRM systems.

Getting even a partial picture of an area of the business requires logging in to multiple information sources, collecting the data, formatting it into a coherent presentation, and producing a report — which is usually outdated by the time it is produced. The process is labor-intensive, time-consuming, and must be repeated again for every reporting period.

Tickr brings it all your business information together into one, simple, easy to use interface. Command Center connects your social reporting and overall online presence with your business data, making it obvious how one affects the other. No other platform provides this simple, visual integration of wide-ranging data sources, resulting in a real-time holistic view of your brand and business.

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